Disney + Microsoft - 'Magic of Nature'

Brief

A 12 week collaboration between Microsoft and Disney to rebuild trust, demonstrate advanced AI development, and modernize animal conservation for Purple Martins.

Jobs

  • Engineering, ID, UX lead
  • Envisioning
  • Product strategy
  • Manufacturing

Outcomes

  • First 3rd party guest experience in Animal Kingdom (press)
  • Led to 5 year innovation partnership with Disney (press)
  • 100x behavioral dataset growth with second accuracy
  • First embedded AI model for avian facial recognition
Photo of a Purple Martin nest cluster, plastic gourds handing from a central metal pole, several birds sitting atop the pole.
Nests instrumented with IoT monitoring devices.