Starbucks AI Assisted drive-through
Brief
Joined engagement in-flight as the engineering effort was beginning to plateau.
I developed a research program to validate the foundational hypotheses through Mechanical Turk studies of a complete implementation. Created mock production audio UX and workflows to evaluate system in context within Starbucks Tryer Labs.
Jobs
- UX design
- Research study protocols & facilitation
- Data analysis
- Envisioning
Outcomes
- Study results demonstrated that a perfect implementation wouldn't meet Starbucks success metrics
- Saved Starbucks 6 months of in-store pilot deployment costs
- Pivoted platform and core technology to more applicable scenarios
- Introduced Tryer Labs to NASA-TLX and secondary metric study protocols


Clip of AI assisted task