Starbucks AI Assisted drive-through

Brief

Joined engagement in-flight as the engineering effort was beginning to plateau.
I developed a research program to validate the foundational hypotheses through Mechanical Turk studies of a complete implementation. Created mock production audio UX and workflows to evaluate system in context within Starbucks Tryer Labs.

Jobs

  • UX design
  • Research study protocols & facilitation
  • Data analysis
  • Envisioning

Outcomes

  • Study results demonstrated that a perfect implementation wouldn't meet Starbucks success metrics
  • Saved Starbucks 6 months of in-store pilot deployment costs
  • Pivoted platform and core technology to more applicable scenarios
  • Introduced Tryer Labs to NASA-TLX and secondary metric study protocols

Clip of mechanical Turk study task